#together from #anywhere
Episode 4: Starting on June the 9th at 5 PM CET
With DUO21 onAir, we are still pursuing the same goal: to add value through knowledge and innovation for our participants all around the world!
The role of Sustainable Packaging for Brands: Together with DECATHLON & ISDIN
According to the latest studies, over 80% of consumers are willing to pay more for sustainable packaging. However, consumers want to be better informed in the future. For Brands, two challenges arise.
The first one is to provide the most sustainable packing possible without losing any brand identity.
The second challenge is to make the value chain as transparent as possible to communicate via multiple channels.
No one know those challenges better than Retail Sports Giant DECATHLON and ISDIN, an international laboratory specializing in innovative solutions for major dermatological needs and pathologies.
Packaging and Marketing finally managed together!
Packaging serves first and foremost to protect the product, for transport and storage and is an information channel for legally required information.
For marketing professionals, however, the effect of packaging is as an advertising medium and communication tool. A sophisticated packaging design can not only encourage customers to buy impulsively, but also to buy again.
Discover DALIM ES, a solution that let’s you manage Packaging and Marketing together!